Fintech
Reducing loan-application drop-off for a digital lender
Field research revealed document-anxiety, not form length, as the culprit; progressive disclosure and a prep checklist fixed it.
Outcome: Completion +41%
Home › Case Studies
Real problems. Real users. Measured outcomes.
Studio and capstone projects across fintech, health, govtech and SaaS — each following one template: context, research, decisions, testing, outcome.
Fintech
Regional-language onboarding for a payments app
Testing in Telugu, Hindi and Tamil showed translation ≠ localisation; icon-first redesign.
Outcome: First-transaction success +29%
GovTech
Accessible ticket booking for a state transport portal
A WCAG audit found 61 violations; rebuilt forms, focus order and contrast.
Outcome: Screen-reader task success 12%→84%
SaaS
Rescuing a B2B dashboard from feature bloat
Card sorting + analytics showed 80% of usage in 6 of 40 widgets.
Outcome: Weekly active usage +34%
EdTech
EdTech homework flow that reduced parent confusion
Contextual inquiry in 15 homes; redesigned notifications and progress views.
Outcome: Support calls −44%
E-commerce
Checkout trust signals for a D2C marketplace
Interviews surfaced COD-trust anxiety; payment step redesigned with delivery transparency.
Outcome: Conversion +18%
Fintech
Simplifying KYC for a neobank
A 9-step verification reduced to 4 with inline document capture.
Outcome: KYC completion +37%
Systems
A design system for an enterprise suite
Token architecture and governance across 8 teams.
Outcome: UI build time −40%
GovTech
Rebuilding a government scheme-finder
Tree testing exposed bureaucratic taxonomy failure; eligibility-first IA.
Outcome: Findability 31%→78%
SaaS
Subscription cancellation done ethically
A dark-pattern flow replaced with honest off-boarding.
Outcome: Win-backs +26%, rating +0.6★
Social
NGO donation flow for low-bandwidth users
Performance-budgeted design tested on 2G throttling.
Outcome: Completion on low-end devices +58%
Health
Telehealth flow designed with doctors
Consultation UI co-designed by shadowing 12 physicians.
Outcome: Consult admin time −3 min
Metrics are placeholders pending verification; publish only audited results.
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