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Where opinions go to be tested.
A working facility: students learn in it, and partner organisations commission real studies from it. Every method is taught hands-on, on live products.
Usability testing
Moderated and unmoderated, in-lab and remote — planning, recruiting real participants, moderating without leading, and reporting findings that change roadmaps.
Accessibility
WCAG-based audits and assistive-technology testing; every student runs at least one screen-reader test before graduating, because automated checkers catch barely a third of real barriers.
Research methods
Interviews, contextual inquiry, diary studies, surveys, card sorting, tree testing and heuristic evaluation — each taught with its evidence base, cost and failure modes.
Design validation
Concept testing before pixels, prototype testing before code, measurement after launch — with success metrics defined before designing, so validation can actually fail.
Commission a study or learn the craft.
Usability benchmarks and accessibility audits for organisations; hands-on lab weeks for learners.
Contact the LabA live 45-minute session · No pressure, no hard sell