Systems & Craft
Design Systems in Practice
Build a working design system — tokens, components, documentation and governance — on a real product, in 10 days.
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Product Metrics & Experimentation for Designers — 10-Day Weekend Workshop
Speak the language that gets designers into decisions — activation, retention, funnels, A/B testing — and connect your design work to numbers that matter. A professionals-only cohort of 15, five weekends of hands-on studio work, and an artifact you leave with — not just notes.
Workshop at a glance
- Format: 10 days across 5 weekends (Sat & Sun) — live, hands-on studio sessions, never passive lectures
- Cohort: strictly 15 professionals — small enough that every person's work is critiqued every weekend
- Next start: upcoming Saturdays
- Fee: ₹15,000 · GST invoice for employer sponsorship · Scholarship Test discounts apply
- You leave with: a real, portfolio-grade artifact + a completion certificate with a verifiable ID
How the 10 days run
Weekend by weekend
Every weekend follows the studio rhythm: teach → build → critique. You work on a real project throughout — yours or a live brief — so learning compounds instead of evaporating.
Weekend 1 · The metrics tree
How products actually measure success; build the metrics map for your chosen product; spot the vanity metrics.
Weekend 2 · Funnels & retention
Funnel analysis, cohort curves and where design moves each number; diagnose a real drop-off with data.
Weekend 3 · Experimentation
Hypotheses, control groups, sample sizes and the honesty rules; design your A/B test properly.
Weekend 4 · Instrumentation & AI analytics
What to log, event taxonomies, working with analysts; AI-assisted analysis and its traps.
Weekend 5 · The business case
Turn your experiment into a stakeholder-ready narrative; present to a panel playing a sceptical growth lead — and win the room.
What you'll learn
Skills you'll actually use on Monday
- The metrics tree: acquisition, activation, retention, revenue
- Reading dashboards and funnels without being misled
- Designing and sizing honest A/B tests
- Instrumenting designs: what to measure and why
- Presenting design decisions in business language
What you'll leave with
Artifacts, not just notes
- A metrics map for a real product
- A designed experiment with hypothesis and success criteria
- A metric-backed case study for your portfolio
Who should attend
- Designers excluded from metric conversations
- Senior ICs preparing for lead roles
- Founders and PM-designers wearing both hats
Why only 15 seats
Small on purpose
Fifteen is the largest cohort where every participant's work can be critiqued live, every weekend, by the facilitator and peers. Bigger rooms turn workshops into webinars — and webinars don't change how you work.
Weekends only, because this is built for working professionals: no leave applications, no career pause — just ten deliberate days that compound.
Your facilitator
VP DesignScale-up · 13 yrs
Specialties: Startup ambiguity
“Wearing five hats well, taught properly.”
Placeholder archetype — publish the real, consented facilitator profile before launch.
Workshop FAQ
Straight answers
Do I need statistics background?
No — we teach exactly the statistics needed to be honest, nothing decorative.
Will we use real data?
Yes: sanitised real datasets plus your own product's analytics where you have access.
How is this different from a PM course?
It is metrics through a designer's lens — every session ends at a design decision, not a spreadsheet.
Does this help toward senior roles?
Metric fluency is the most common gap in senior design interviews; this workshop closes it with a portfolio artifact as proof.
Professionals also take
Fifteen seats. Five weekends. One skill, properly built.
Reserve your seat — a counsellor confirms your cohort within one business day.
Reserve My SeatA live 45-minute session · No pressure, no hard sell